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Musical.ly, one of the world’s biggest social apps, is no more.
The short-form video app, which had more than 100 million active monthly users, was no longer available from Thursday (August 2).
If you’ve never used the app before, Musical.ly allows users to create and share music videos of them singing or lip syncing. The Musical.ly back catalogue includes pop songs, as well as comedy dialogue and the voices of other users.
Fans of the app could share their creations on Instagram and Snapchat and spawned several Musical.ly influencers over the years.
Yet, that is all over now, as Musical.ly has been taken over by TikTok.
What is TikTok and why does it own Musical.ly?
Chinese video platform TikTok has taken over Musical.ly, merging the two app powerhouses. In China, the app is known as Douyin and has over 300 million monthly active users, much bigger than Musical.ly’s reach.
Whilst TikTok is based around users uploading short videos of themselves, like good old Vine used to do, it doesn’t have the emphasis on music and songs like Musical.ly did.
Alex Zhu, co-founder of Musical.ly and now senior vice president of TikTok, said he was excited to enter a new chapter with the Chinese company.
“We want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. Combining musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator,” he said.
What happens to my Musical.ly profile?
If you were a big user of Musical.ly don’t worry, all your content still exists, it’s just on TikTok now.